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Brand Identity
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Brand Identity
Forging iconic, high-contrast visual identities that demand attention and command market authority.
In a saturated market, playing it safe is the riskiest strategy. We build unapologetic, brutalist brand identities that combine custom typography, vibrant color palettes, and motion language. We help modern digital-first brands cut through the noise and establish unmistakable visual presence.
WHAT WE DELIVER
Capabilities
✦
Logo Design
Scalable visual marks, wordmarks, and sub-brands engineered to work across terminals, mobile screens, and billboards.
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Typography
Bespoke font curation and custom typesetting designed for maximum visual weight and brand personality.
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Color Systems
Vibrant, high-contrast color palettes built for high accessibility compliance and digital impact.
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Asset Systems
Modular social media templates, presentation decks, and marketing collateral for unified communication.
DEEP DIVE
How We Execute
Branding is the visual translation of your company's core values and product strategy. We construct comprehensive design systems that extend beyond static logos to form a living, interactive visual language for web, mobile, and print.
Typical Timeline
A brand identity engagement typically takes 4 to 6 weeks from initial research to final asset delivery.
Expected Outcomes
Brands receive an unforgettable visual system that boosts customer recognition, increases brand trust, and unifies all visual communications.
The Engagement Process
We kick off with visual positioning audits to find market opportunities. Next, we craft creative directions exploring typography, texture, and layout style. After selecting a concept, we refine the vectors, define color contrast schemes, and establish typography systems, keeping you involved via collaborative feedback.
Deliverables & Standards
Deliverables include a master brand package containing SVG and vector logo formats, web-optimized type files, color variables, comprehensive guidelines, and editable design templates. All assets are cataloged in an online design portal.
Deliverables Checklist
Primary Logo Suite
Vector formats
Brand Book
Usage guidelines
Color Palette
Contrast values
Typography Guide
Print + web fonts
Social Media Kit
Editable templates
Our Approach
01
Discovery
Analyzing market positioning, target audience, and competitors.
02
Concepts
Developing three distinct visual directions and styles.
03
Refinement
Iterating on the chosen direction and polishing vector forms.
04
Documentation
Creating brand guidelines and exportable asset templates.
PROOF OF WORK
Featured Case Studies
THE NINETY5 ADVANTAGE
Why Modern Founders Choose Us.
Traditional agencies are bloated and slow. Freelancers lack engineering rigor. Ninety5 gives you senior execution with extreme velocity.
| Evaluation Factor | Freelancers | Traditional Agency | Ninety5 Collective |
|---|---|---|---|
| Delivery Velocity | ⚠ Variable (4–12 weeks) | ✕ Slow (3–6 months) | ✓ 2–6 week agile sprints |
| Design & Code Integration | ⚠ Design only (handoff gap) | ✕ Siloed departments | ✓ Tokenized Figma to Next.js |
| Senior Operator Access | ⚠ Hit or miss | ✕ Passed to junior staff | ✓ Direct access to founder & leads |
| Performance & Core Web Vitals | ⚠ Rarely audited | ✕ Bloated page templates | ✓ Sub-second load times guaranteed |
| Pricing Structure | ⚠ Unpredictable hourly billing | ✕ Heavy $25k–$100k+ overhead | ✓ Transparent fixed-scope or retainer |
FAQ
Frequently Asked Questions
We deliver all brand marks in clean SVG formats for digital use, along with print-ready EPS and high-resolution PNG assets. We also provide Figma component files for direct product integration.
We provide original, custom-made visual designs and run preliminary search checks. However, formal trademark searches and legal registrations must be handled by your intellectual property legal counsel.
Absolutely. We design the identity system to be fully modular and document usage rules in an online brand guidelines file. We provide editable Canva or Figma templates so your marketing team can generate assets autonomously.
Optimise Your Digital Product
Get in touch for a comprehensive audit of your existing system.