↑ +280%
User retention
SaaS Platform
Atlas — B2B Analytics Dashboard
End-to-end product design for a data analytics platform serving 200+ enterprise clients.
View Case Study →NINETY5.IN · SERVICES
UX Research
Uncovering empirical user insights to replace assumptions with validation data.
Designing without research is just guessing. We run qualitative user interviews, usability audits, heuristic analysis, and quantitative A/B testing to understand your users' mental models. We deliver clear, actionable reports that drive your product strategy and design decisions.
WHAT WE DELIVER
Capabilities
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User Interviews
One-on-one sessions with your target audience to identify true pain points and motivations.
◎
Usability Audits
Evaluating current systems against industry heuristics to pinpoint design friction.
⬡
Data Analytics
Synthesizing event logs, heatmaps, and funnel analytics to see where users drop off.
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A/B Testing
Designing and executing scientific layout tests to measure and validate conversion lift.
DEEP DIVE
How We Execute
Product success is determined by how well it fits into a user's habits. By analyzing user behavior under test scenarios, we remove subjective opinions from design debates, ensuring your product budget is spent on features that deliver value.
Typical Timeline
A research and usability audit phase typically takes 3 to 5 weeks from cohort recruiting to final report.
Expected Outcomes
Teams gain a clear understanding of user needs, product-market fit metrics, and a prioritized features list that prevents building unwanted layouts.
The Engagement Process
We combine qualitative testing with quantitative data. We conduct live, recorded user interviews and watch users interact with prototypes. Concurrently, we audit web analytics and heatmaps to identify high-friction points, summarizing findings in a prioritized roadmap.
Deliverables & Standards
You receive recorded user testing videos, written transcripts, interactive journey maps, distinct customer personas, and a comprehensive research document outlining immediately actionable UI and layout changes.
Deliverables Checklist
Research Summary
Executive insights
User Archetypes
Detailed personas
Journey Maps
Visual touchpoints
Friction Audit
Problem catalog
Strategy Brief
Prioritized roadmap
Our Approach
01
Framing
Defining research goals, hypotheses, and user profiles.
02
Recruiting
Sourcing and vetting relevant participants for interviews.
03
Execution
Running usability testing, interviews, and audits.
04
Analysis
Synthesizing qualitative and quantitative data.
PROOF OF WORK
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View Case Study →FAQ
Frequently Asked Questions
We recruit participants based on your exact user profile using dedicated panels. We vet candidates for demographics, tech-savviness, and habits to ensure the feedback matches your target audience.
Yes. We perform comprehensive heuristic reviews and look at your current analytics data (like hotjar or mixpanel) to show exactly where your users are running into trouble and dropping off.
We deliver findings as a structured PDF/notion report, with video clips of users facing bugs or friction points, followed by a live presentation with your design and engineering teams.
Optimise Your Digital Product
Get in touch for a comprehensive audit of your existing system.